Taxi Studio
Concept and production - visual identity, packaging and campaign.
Taxi Studio had set a brief to build an identity for a craft beer brewery which was the offspring of the distinguished brand Carlsberg.
pHormula originates from Carlsberg's scientific history. Chemist Søren Peder Lauritz Sørensen created the pH formula and scale at the Carlsberg Laboratory in 1909. It lives through pHormula by replacing the letter F with pH, producing the same phonetic sound.
