Britannia

Britannia - Sky Atlantic’s TV show set in AD 43 portrays the battle between the Romans and Celtics, with a tongue in cheek twist. A digital campaign covering DOOH and social sites was created to equal its vibrant, loud performance.

Using striking bespoke digital content of characters, digital sites at some of London’s busiest transport hubs were taken over. One site impossible to miss was the digital screen at Waterloo station, which runs the size of the concourse. Commuters were captivated by bright, impactful content at one of the busiest periods of the year – Christmas.

Alongside this, a tunnel takeover at Oxford Circus Station and high impact roadside billboards were rolled out across the country displaying digital content and key art. To tap into audiences online, a series of cinemagraphs were developed for social platforms – creating over 2 million impressions.